Workshop on Cases from the world of Advertising
1 Who should attend it?
Marketing professionals, Advertising executives, Brand managers, Business owners,Marketing students, Creative professionals (designers, writers), Anyone interested in learning about the intricacies of advertising
2 Structure of the course (total hours per week, total duration)
Total Duration: 1 day, Total Hours: 6-7 hours, Breakdown:, Introduction and Welcome: 30 minutes, Session 1: 1 hour 30 minutes, Break: 15 minutes, Session 2: 1 hour 30 minutes, Lunch Break: 1 hour, Session 3: 1 hour 30 minutes, Break: 15 minutes, Session 4: 1 hour 15 minutes, Q&A and Wrap-up: 30 minutes
3 what to expect
Participants will engage in an intensive exploration of notable advertising case studies, understanding the strategies, executions, and outcomes of various campaigns. The workshop will blend theoretical knowledge with practical insights, facilitated by industry experts.
4 Learning Resources
Case study materials (documents, videos), Presentation slides, Access to a digital library of advertising case studies, Recommended reading list (books, articles, journals)
5 Hands-on
Interactive group activities, Analysis and discussion of case studies, Breakout sessions for brainstorming and strategy development, Role-playing exercises simulating real-world advertising challenges, Optional involvement of guest speakers or industry experts for insights and feedback
6 Value Added Benefits
Interactive group activities, Analysis and discussion of case studies, Breakout sessions for brainstorming and strategy development, Role-playing exercises simulating real-world advertising challenges, Optional involvement of guest speakers or industry experts for insights and feedback
7 Outcome of the course
Gain an in-depth understanding of successful and unsuccessful advertising campaigns, Develop analytical skills to evaluate advertising strategies and outcomes, Learn to apply best practices and innovative techniques in their own advertising efforts, Enhance their ability to think creatively and strategically about marketing challenges, Build confidence in presenting and defending advertising strategies and ideas
Social Media Marketing Training Program (Case study based)
1 Who should attend it?
Marketing professionals, Social media managers, Digital marketing executives, Entrepreneurs and small business owners, Marketing students, Content creators and influencers, Anyone interested in enhancing their social media marketing skills.
2 Structure of the course (total hours per week, total duration)
Total Duration: 1 day,
Total Hours: 6-7 hours
Course Schedule:
➤ Introduction and Welcome: 30 minutes
(1) Overview of the course, (2) Setting expectations, (3) Introduction to social media marketing concepts
➤ Session 1: Case Study 1 – Strategy Development: 1 hour 30 minutes
(1) Presentation of Case Study 1, (2) Analysis of the social media strategy used, (3) Group discussion and Q&A
➤ Break: 15 minutes
➤ Session 2: Case Study 2 – Content Creation: 1 hour 30 minutes
(1) Presentation of Case Study 2 (2) Best practices for creating engaging content (3) Interactive activity: Content creation workshop (4) Group discussion and Q&A
➤ Lunch Break: 1 hour
➤ Session 3: Case Study 3 – Campaign Management: 1 hour 30 minutes
➤ Session 3: Case Study 3 – Campaign Management: 1 hour 30 minutes
➤ Break: 15 minutes
➤ Session 4: Case Study 4 – Analytics and Measurement: 1 hour 15 minutes
(1) Presentation of Case Study 4 (2) Tools and techniques for measuring social media success (3) Interactive activity: Analytics deep dive (4) Group discussion and Q&A (5) Q&A and Wrap-up: 30 minutes
➤ Recap of key learnings
➤ Final questions and answers
➤ Next steps and additional resources
3 what to expect
Participants will engage in an immersive, case study-driven exploration of social media marketing. The course will cover the development of strategies, content creation, campaign management, and analytics through real-world examples and hands-on activities.
4 Learning Resources
Case study materials (documents, videos), Presentation slides, Access to a digital library of social media marketing resources, Recommended reading list (books, articles, journals), Online tools and software for social media management and analytics
5 Hands-on
Interactive group activities, Analysis and discussion of case studies, Breakout sessions for strategy development and content creation, Role-playing exercises simulating real-world social media scenarios., Optional involvement of guest speakers or industry experts for insights and feedback
6 Value Added Benefits
Networking opportunities with peers and industry professionals, Certificate of completion, Access to course materials post-training, Discounts on future training programs and workshops, Exclusive access to a community of program alumni for continued learning and support
7 Outcome of the course
Gain a comprehensive understanding of social media marketing through real-world case studies., Develop skills to create and execute effective social media strategies., Learn best practices for content creation and campaign management., Enhance their ability to measure and analyze social media performance., Build confidence in presenting and defending social media strategies and ideas.
Nurture A Smart Kids: A program for smartphone addiction amongst kids
1 Duration: 6-7 Hours
2 Who should attend it?:
Parents concerned about their child’s screen time, Educators looking for strategies to manage smartphone use in schools, Guardians and caregivers wanting to promote healthy digital habits
3 Structure of the course (total hours per week, total duration)
Introduction, Welcome and Objectives, Introduction of the facilitators, Overview of the workshop goals, Importance of addressing smartphone addiction in kids, Understanding Smartphone Addiction , Definition and Signs, What constitutes smartphone addiction?, Recognizing the signs of addiction in children, Psychological and Physical Impacts, How addiction affects mental health, Physical repercussions (e.g., sleep issues, eye strain),
Interactive Discussion
4 Learning Resources
Handouts on smartphone addiction, Guidelines for setting screen time limits, Recommended Reading, Books and articles on digital wellness, Online Resources, Websites and apps for monitoring and managing screen time
5 Hands-on
Individual Exercises, Self-assessment questionnaires for parents, Creating a family media plan,
Group Activities, Developing alternative activity lists
6 Value Added Benefits
Networking opportunities with peers and industry professionals, Certificate of completion, Access to course materials post-training, Discounts on future training programs and workshops, Exclusive access to a community of program alumni for continued learning and support
7 Outcome of the course
Reduced screen time for children, Improved family dynamics around device usage, Increased awareness of digital wellness,
Feedback and Evaluation
Fundamentals of Marketing
1 Who should attend it?
Aspiring marketers, Small business owners, Entrepreneurs, Students considering a career in marketing, Professionals transitioning into marketing roles, Anyone interested in understanding the basics of marketing
2 Structure of the course (total hours per week, total duration)
(1) Introduction & Icebreaker: 30 minutes
(2) Fundamentals of Marketing: 1 hour
(3) Marketing Mix (4Ps): 1 hour
(4) Segmentation, Targeting, Positioning (STP): 1 hour
(5) Break: 30 minutes
(6) Consumer Behavior: 45 minutes
(7) Digital Marketing Basics: 45 minutes
(8) Hands-on Activity: 1 hour
(9) Q&A and Wrap-Up: 30 minutes
3 What to expect
A comprehensive overview of fundamental marketing concepts., Interactive sessions with practical examples., Hands-on activities to apply what you learn., Opportunity to ask questions and clarify doubts., Networking with peers and professionals.
4 Learning Resources
Presentation slides and handouts, Access to a digital course pack, Recommended reading list and articles, Links to online tools and resources
5 Hands-on
Group Activity: Develop a basic marketing plan for a hypothetical product or service., Case Study Analysis: Analyze a real-world marketing case study and present findings.
6 Value Added Benefits
Certificate of completion, Networking opportunities with peers and industry professionals
7 Outcome of the course
Knowledge: Gain a solid understanding of fundamental marketing concepts and strategies.,Skills: Ability to apply marketing principles to real-world scenarios.,
Confidence: Enhanced confidence to create and implement basic marketing plans.,Networking: Build connections with fellow attendees and professionals in the marketing field.,Resources: Access to tools and materials to support ongoing learning and application.
Content Marketing Workshop
• Who should attend it?
Marketing professionals, Content creators and writers, Business owners and entrepreneurs,
Social media managers, Digital marketers, Anyone interested in learning about content marketing
• Structure of the course (total hours per week, total duration)
Total Duration: 1 day, Total Hours: 5-7 hours, Breakdown:, Introduction & Icebreaker: 30 minutes, What is Not Content Marketing: 30 minutes, What is Content Marketing: 45 minutes, Why Content Marketing: 45 minutes, Break: 30 minutes, Content Marketing Channels: 1 hour, Consumer Journey and Content Marketing: 1 hour, Hands-on Activity: 1 hour, Q&A and Wrap-Up: 30 minutes
3 What to expect
A thorough understanding of content marketing fundamentals., Differentiation between content marketing and other marketing strategies., Insight into the importance and benefits of content marketing., Exploration of various content marketing channels., Analysis of the consumer journey in relation to content marketing., Practical, hands-on activities to apply learned concepts., Opportunity for Q&A and interaction with the instructor and peers.
4 Learning Resources
Workshop presentation slides and handouts, Access to a digital course pack, Recommended reading list and articles, Templates and worksheets for content marketing planning, Links to useful online tools and resources
5 Hands-on
Group Activity: Develop a basic marketing plan for a hypothetical product or service., Case Study Analysis: Analyze a real-world marketing case study and present findings.aGroup Activity: Develop a content marketing strategy for a chosen business or product., Content Creation Exercise: Create a piece of content (blog post, social media post, video script) based on the developed strategy.
6 Value Added Benefits
Certificate of completion, Networking opportunities with peers and industry professionals, Access to an exclusive online community for continued learning and support, Templates and worksheets for practical content marketing applications, Discount on future advanced content marketing workshops,
7 Outcome of the course
Knowledge: Comprehensive understanding of what content marketing is and isn’t., Skills: Ability to create and implement effective content marketing strategies., Confidence: Enhanced confidence in using content marketing to engage audiences., Networking: Build connections with fellow attendees and professionals in the marketing field., Resources: Access to tools and materials to support ongoing learning and application.